What Makes ‘The Bold Type’ Special?

The Bold Type
Why should we care about these protagonists and The Bold Type, especially when they sound like others that have already been fleshed out in other shows?

The Bold Type¬†follows three women (Jane, Kat, and Sutton) that work at Scarlet Magazine, which is based on Cosmopolitan, as they navigate the pressures of being a young adult, a young woman, and working at a high-end fashion magazine that is often deemed vastly un-feminist, which could not be any less true. It doesn’t sound any different from anything else on TV, right? Well, that’s an incorrect statement.

Fiercely Feminist

The Bold Type offers a feminist approach to a series about women that is rare, especially to Freeform. As much as it’s about these women and their love lives, it’s mostly about the women finding their place at the magazine and making a name for themselves.

As Freeform gave the series the catchphrase, “Smash the Patriarchy,” before the premiere, many were worried this would go down an unfavorable path. Instead, as Kat said to Adena, the series really works with “stealth feminism,” which she describes (for the magazine) as being less about pleasing your man (or woman) in bed, and more about pleasing yourself. These girls aren’t roped down by their love lives; the men and women in their lives are pushing them to be their best person, while pursuing a relationship and focusing on their own career.

Another very refreshing idea for the series is real-world problems. The Bold Type seems to be focusing on problems which are very political in the modern age, and they’re not being blown out-of-proportion.

Jane, Sutton, and Kat

The ladies of the series each have their own strengths and aspirations, and whether you can relate to their dreams or not, their friendship is worth sticking around for. The pilot was rocky for the girls with Kat lashing out, but the rest of the series so far seems to avoid causing unnecessary conflict like that between the girls.

Jane, a writer for Scarlet magazine, is working to find a voice for herself, which is already proving to be a struggle as she ventures out of her comfort zone. The pilot centered on her “stalking her un-stalkable ex,” but not to worry, Jane’s pursuits won’t be all about men. Jane is going to be tackling much more than just fashion and dating for Scarlet. Jane is learning to speak up for herself in a world that doesn’t always want to hear her, and she begins that journey by admitting that she’s never had an orgasm and has always faked them. Not only that, but she addresses why women feel the need to fake it.

Sutton, executive assistant to Lauren, Queen of Green Juice, will be trying to join her friends outside of the assistant trenches from which they all started, while pursuing a relationship with Richard, a member of the board. This seems like the relationship The Bold Type is throwing their weight behind, which is great, but the series must be careful to not have it overshadow Sutton’s story, otherwise she’ll just be the love interest to a recurring character.

Kat, the social media director for Scarlet, seems to be going down a path of finding herself in the modern age, as we saw in the series premiere with her new, confusing feelings about Adena. Kat’s story is going to be, hopefully, finding a balance between her head and her heart, and learning to believe in herself, while also embracing her sexuality for whatever it is and growing as a person. Wherever Kat goes, her sexuality isn’t defining her; it’s something she’s confused about and she’s considering what it means to like a person, not the parts they have, and her feelings for Adena are only growing stronger.

One concern for Kat is her relationship with Adena not be her only story. Just because she’s dating a woman, or interested in a woman, doesn’t mean the same rules don’t apply, such as with Sutton and Richard. We aren’t watching for Kat’s relationship with Adena, only. It shouldn’t take over her entire storyline, which is how the first few episodes have gone thus far. Let’s hope more Kat as the Social Media Director is coming.

The Supporting Cast

The only character really worth mentioning here is Jacqueline, the ladies’ boss. She’s a boss bitch (not a bitch boss, to be clear), and she’s really here to help these girls grow into their own, as much as she’s there to run Scarlet. Rather than going down the path of having a rude, evil boss, the series has written Jacqueline as a breath of fresh air who just wants to see her employees succeed.


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What do you think of The Bold Type? Are you excited? Leave your thoughts in the comments below!

The Bold Type airs Tuesdays at 9/8c on Freeform. Follow Canary Sisters on Twitter!

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